Friedrich Jahn opened the very first Wienerwald restaurant in Munich in 1955. The synonymous fast-food chain expanded over the following decades until it was operating branches in 18 countries. Following the collapse of the group, the company was under varying ownership until the grandchildren of the founding family bought back the rights to the brand in 2007. Their goal is now to build on the long tradition of the company, exploiting both the strength of the brand and the uniqueness of their gastronomic concept. Our studio was commissioned to develop new corporate architecture for the chain, which has already been rolled out in two Wienerwald branches in Munich.

Wienerwald has not only relaunched its visual presence, but also its culinary offering. Chicken, with its naturally low-fat, healthy meat, remains the main staple of the menu. However a second focus on fresh chopped salads has been introduced to move the food chain into the sector of fresh and healthy foods. via

Photographs are by Zooey Braun.

This entry was posted on Monday, February 7th, 2011 at 6:07 pm and is filed under Restaurant and Cafe Interior Designs. Tags: Districts of Austria, Districts of Vienna, Fast-food restaurants, food chain, Friedrich Jahn, Geography of Austria, Munich, synonymous fast-food chain, Wienerwald, Wienerwald restaurant. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.